Are you considering doing a podcast for your business? Podcasts are essentially an enhanced form of content marketing. They’re more engaging than written articles, easier to consume than video content, can be evergreen and most of all, they offer a lot of value to the listener.
If you spend even a few minutes browsing through the podcast section on iTunes/Apple Podcasts – or any other similar service – you’ll immediately notice that there are podcasts about everything: fictional podcasts, comedy podcasts, parenting, podcasts for kids, business podcasts and so many more.
Podcasts have massively grown in popularity in just a few short years. Originally, a misunderstood form of content (radio show, but not really a radio show) but now, not only is podcasting growing in popularity at a very fast rate, but it’s also driving loyalty. Around 80% of podcast listeners listen to all or most of each podcast episode and they listen to an average of seven shows per week.
For example, if you sell marketing software as a B2B business, you can create a marketing podcast teaching your audience how to perform certain marketing tactics or discussing marketing tactics with relevant thought leaders and influencers.
If you are a financial planner, you can use podcasting to provide tips on how to save money, how to invest your money and so on.
If you have a cupcake business, then you can use podcasting to share awesome recipes and discuss cooking and baking techniques.
For almost any industry, there is a way to use podcasting to build trust, loyalty, reach a new audience and grow your sales and business.
The benefits of having a podcast for your business
Attract a new audience: A great podcast will help you get discovered by people all over the world through Apple Podcasts, Spotify and other podcasting directories and services.
Build loyalty: As discussed earlier, if you can get people to listen and love your podcast, then you’ve got a loyal fan that will listen to all (or most) of your episodes.
Build trust: Podcasts can offer a lot of value to the listener. They can include useful tips and insights, interviews with people they know and admire, etc. Offering real value is ultimately one of the best tools you have as a business for building up trust in your brand.
Attract customers for your business: One of the biggest reasons why businesses should consider business podcasting is that it can be an amazing client-magnet. A successful podcast that proves your knowledge and skills can help attract clients to you.
If you’re considering doing a podcast for your business get in touch with us here at Tucker Media and we can take you through the various options available.