So, you got some media coverage for your business! Great job, but now what?
The best way to leverage your earned media is to amplify that coverage and increase your reach in the marketplace.
Are you considering doing a podcast for your business? Podcasts are essentially an enhanced form of content marketing. They’re more engaging than written articles, easier to consume than video content, can be evergreen and most of all, they offer a lot of value to the listener. Here’s how you can get started.